I've led the Online Marketing Team with the follow activities:
My Responsibilities:
I have led the Online Marketing Team with the development and maintenance of the website, including the following activities:
*Search Engines Optimization (SEO): I developed and implemented all SEO strategies, including: competitors analysis; keywords definition, based on metric reports of the last pay per click campaigns; techniques related to the web pages source; and link building.
*Online Content Management: The content was created based on information from the Design School director. I was responsible for present the content effectively, leading the target to conversion and making sure that all data was corrected, updated, cross-linked and search engine optimized. Content was updated throughout Dreamweaver.
*Information Architecture and Usability: I have created the wireframes, determining the organization, navigation and labeling systems.
*Web Analytics: I have implemented the tracking code and I was responsible for analyze data from web analytics tools (Google Analytics and Predict Atmosphere) and make adjustments to maximize results.
Sunday, March 28
Design School Website * Client: Veiga de Almeida University
URL: www.uva.br/escoladedesign/
My Responsibilities:
I have led the Online Marketing Team with the development and maintenance of the website, including the following activities:
*Search Engines Optimization (SEO): I developed and implemented all SEO strategies, including: competitors analysis; keywords definition, based on metric reports of the last pay per click campaigns; techniques related to the web pages source; and link building.
*Online Content Management: The content was created based on information from the Design School director. I was responsible for present the content effectively, leading the target to conversion and making sure that all data was corrected, updated, cross-linked and search engine optimized. Content was updated throughout Dreamweaver.
*Information Architecture and Usability: I have created the wireframes, determining the organization, navigation and labeling systems.
*Web Analytics: I have implemented the tracking code and I was responsible for analyze data from web analytics tools (Google Analytics and Predict Atmosphere) and make adjustments to maximize results.
My Responsibilities:
I have led the Online Marketing Team with the development and maintenance of the website, including the following activities:
*Search Engines Optimization (SEO): I developed and implemented all SEO strategies, including: competitors analysis; keywords definition, based on metric reports of the last pay per click campaigns; techniques related to the web pages source; and link building.
*Online Content Management: The content was created based on information from the Design School director. I was responsible for present the content effectively, leading the target to conversion and making sure that all data was corrected, updated, cross-linked and search engine optimized. Content was updated throughout Dreamweaver.
*Information Architecture and Usability: I have created the wireframes, determining the organization, navigation and labeling systems.
*Web Analytics: I have implemented the tracking code and I was responsible for analyze data from web analytics tools (Google Analytics and Predict Atmosphere) and make adjustments to maximize results.
Fashion Design Blog * Client: Veiga de Almeida University
URL: http://www.modauva.blogspot.com/
My responsibilities:
I coordinated the Online Marketing Team with creation and maintenance of the blog.
*Template development: I have coordinated the creation of the template according to branding guidelines, ensuring that the layout met the product's visual identity.
*Online Content Management: I was responsible for monitor the content, making sure that it was consistent with the company image, brand standard and cross linked.
*Newsletter: I coordinated the creation of a weekly newsletter that increased in 400% the blog traffic.
*Web Analytics: I was responsible for analyze data from Google Analytics, creating reports and making adjustments to maximize results.
My responsibilities:
I coordinated the Online Marketing Team with creation and maintenance of the blog.
*Template development: I have coordinated the creation of the template according to branding guidelines, ensuring that the layout met the product's visual identity.
*Online Content Management: I was responsible for monitor the content, making sure that it was consistent with the company image, brand standard and cross linked.
*Newsletter: I coordinated the creation of a weekly newsletter that increased in 400% the blog traffic.
*Web Analytics: I was responsible for analyze data from Google Analytics, creating reports and making adjustments to maximize results.
Fashion Design Website - Client: Veiga de Almeida University
URL: www.uva.br/moda
Goal: Showing to the target that the University's Design School get its students ready to the market, creating opportunities to develop their skills and offering continuing education courses. This website, which is dedicated to the fashion knowledge area of the Veiga de Almeida University Design School, was the first one to be enhanced. Under the same goal we created websites to the following areas: Carnival Design, Jewelry Design; Interior Design and Digital Production.
Strategy: To present the laboratories structure, the quality of the students' projects, the connectivity between the university and the fashion market, and all the courses offered within the fashion major.
My Responsibilities:
I have led the Online Marketing Team with the development and maintenance of the website, including the following activities:
*Search Engines Optimization (SEO): I have my first experience with Search Engine Optimization working on this website. After having training on Search Engine Marketing, I developed and implemented all SEO strategies, including: competitors analysis; keywords definition, based on metric reports of the last pay per click campaigns; techniques related to the web pages source; and link building.
*Online Content Management: The content was created based on information from the fashion courses coordinators. I was responsible for present the content effectively, leading the target to conversion and making sure that all data was corrected, updated, cross-linked and search engine optimized. Content was updated throughout a Content Manage System (CMS) and Dreamweaver.
*Information Architecture and Usability: I created the wireframes, determining the organization, navigation and labeling systems. I also was responsible for perform usability tests on different phases of the project.
*Web Analytics: I implemented the tracking code and I was responsible for analyze data from web analytics tools (Google Analytics and Predict Atmosphere) and make adjustments to maximize results.
Goal: Showing to the target that the University's Design School get its students ready to the market, creating opportunities to develop their skills and offering continuing education courses. This website, which is dedicated to the fashion knowledge area of the Veiga de Almeida University Design School, was the first one to be enhanced. Under the same goal we created websites to the following areas: Carnival Design, Jewelry Design; Interior Design and Digital Production.
Strategy: To present the laboratories structure, the quality of the students' projects, the connectivity between the university and the fashion market, and all the courses offered within the fashion major.
My Responsibilities:
I have led the Online Marketing Team with the development and maintenance of the website, including the following activities:
*Search Engines Optimization (SEO): I have my first experience with Search Engine Optimization working on this website. After having training on Search Engine Marketing, I developed and implemented all SEO strategies, including: competitors analysis; keywords definition, based on metric reports of the last pay per click campaigns; techniques related to the web pages source; and link building.
*Online Content Management: The content was created based on information from the fashion courses coordinators. I was responsible for present the content effectively, leading the target to conversion and making sure that all data was corrected, updated, cross-linked and search engine optimized. Content was updated throughout a Content Manage System (CMS) and Dreamweaver.
*Information Architecture and Usability: I created the wireframes, determining the organization, navigation and labeling systems. I also was responsible for perform usability tests on different phases of the project.
*Web Analytics: I implemented the tracking code and I was responsible for analyze data from web analytics tools (Google Analytics and Predict Atmosphere) and make adjustments to maximize results.
Veiga de Almeida University Portal
URL: http://www.uva.br/
My Responsibilities:
As a Digital Marketing Coordinator, I managed the redesign of the main Veiga de Almeida University's website.
In this project, I've coordinated the web design and the content team with designated activities and worked with hands-on from the development of strategies to the evaluation of results.
*Information Architecture: After analyzing the metric reports from Google Analytics and Predicta Atmosphere, I designed the wireframes of each single page, determining changes on the organization, navigation and labeling systems, and considering best practices of Usability. We increased the conversion rate to high levels.
*Search Engine Optimization (SEO): I developed all SEO strategies to this website and trained a professional to help me implement most of these strategies; keep the content search engine optimized in accordance with best practices of SEO and algorithm changes and work with link building. The results were great. The website reached the first results within the main search engines when searching for several keywords related to the business.
*Online Content Management: I was responsible for manage the web content, ensuring that all information was corrected, updated, cross-linked and search engine optimized. Many times, I had to update the content myself, utilizing both Content Manage System (CMS) and Dreamweaver.
*Metric reports: I trained one of the web designers to implement the tracking code, and I was responsible for analyze data from web analytics tools (Google Analytics and Predict Atmosphere) and make adjustments to maximize results.
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