URL: www.uva.br/escoladedesign/
My Responsibilities:
I have led the Online Marketing Team with the development and maintenance of the website, including the following activities:
*Search Engines Optimization (SEO): I developed and implemented all SEO strategies, including: competitors analysis; keywords definition, based on metric reports of the last pay per click campaigns; techniques related to the web pages source; and link building.
*Online Content Management: The content was created based on information from the Design School director. I was responsible for present the content effectively, leading the target to conversion and making sure that all data was corrected, updated, cross-linked and search engine optimized. Content was updated throughout Dreamweaver.
*Information Architecture and Usability: I have created the wireframes, determining the organization, navigation and labeling systems.
*Web Analytics: I have implemented the tracking code and I was responsible for analyze data from web analytics tools (Google Analytics and Predict Atmosphere) and make adjustments to maximize results.
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