- Goal focused professional with 9 years of experience in Marketing.
- Post graduated with a MBA in Marketing, Bachelor in Communications and extensively trained in Online Marketing.
- Highly experienced in marketing plan development, implementation and evaluation.
- Expertise in online marketing projects, including online advertising campaigns, creation and maintenance of websites and Search Engine Optimization.
- Experienced in metric reports analysis, working to measure progress towards goals and identify areas of improvement.
- Legally authorized to work in the United States without sponsorship.
Online marketing coordinator, 2006 to 2009
Veiga de Almeida University - Rio de Janeiro, Brazil
Create strategies and develop, execute and evaluate online marketing projects, focused on pre-determined goals, including creation and maintenance of websites and others online marketing projects. Keep the company up-to-date with new online media technologies, aggregating initiatives to design the online presence of the university in order to achieve goals.
Selected Responsibilities:
- Developing, Implementing and evaluating marketing plans.
- Managing advertising campaigns from development to evaluation.
- Coordinating web content, ensuring that it meets brand image and is cross-linked and consistent with best practices of information architecture and usability.
- Developing and implementing Search Engine Optimization (SEO) strategies.
- Analyzing data from web analytics tools and making adjustments to improve results.
Selected Accomplishments:
- Coordinated the redesign of the university's main website, increasing the conversion rate by creating effective webpages, applying best practices of information architecture and usability and analyzing data from web analytics tools to implement improvements.
- Kept the university's websites at the first results within the main search engines when searching for several keywords related to the business by ensuring that the webpages followed best practices of Search Engine Optimization (SEO) and algorithm changes and working on link building.
- Maximized the performance of online marketing projects, analyzing metric reports to evaluate the effectiveness of each channel and advertisement format to make adjustments on the online media plan.
Digital Marketing Teacher, 2008 to 2009
Veiga de Almeida University – Rio de Janeiro, Brazil
Teach and perform educational activities for two disciplines (Digital Marketing and Alternative Medias) for undergraduate students of Marketing and Communications.
Selected Accomplishments:
- Remodeled program of both disciplines, adjusting them to the market requests.
- Implemented practical activities, preparing students to the labor market.
- Tutored final phase projects for graduating students.
Online Content Manager, 2000 – 2007
IvoxCorp – Rio de Janeiro, Brazil
Manage web marketing projects and lead the online content team with designated activities, utilizing a Content Management System (CMS) and monitoring users’ forums for appropriate content.
Selected Accomplishments:
- Improved the conversion rate of the website by implementing changes based on data from web analytics tools.
- Maximized the performance of e-mail marketing campaigns by creating policies about frequency and subjects to communicate to different audiences.
Corporate Communications Analyst (contractor), 2005 – 2006
Prudential Brazil – Rio de Janeiro, Brazil
Update intranet content and create newsletters, press releases, corporative magazines and articles and speeches signed by Prudential’s President and the Board of Directors.
Selected Accomplishments:
- Participated actively of the project to redesign the intranet to create online training sections and minimizing costs with training.
- Modernized the magazine directed to the sales force, creating sections with effective sales information to help them achieve goals.
Online marketing, 2008 - Present
Americas - Presbyterian Church - Rio de Janeiro, Brazil
Responsibilities: Create and evaluate online marketing projects, including the church's website, e-mail marketing campaigns, social media and Search Engine Marketing initiatives.
MBA in Marketing and Corporate Communications, 2008 - Veiga de Almeida University/Brazil
Bachelor in Communications, 2002 - Pontifical Catholic University/Brazil
Extension courses:
Digital Marketing and New Medias
Metrics to Digital Marketing
Search Engine Optimization (SEO)
Sponsored Links (Google Adwords and Yahoo! Search Marketing)
Online Media Plan
Content Management Systems (CMS)
Web Analytics Tools – Google Analytics, Yahoo! Web Analytics and Predicta Maestro.
Web Languages – HTML, XHTML, CSS.
OS – Windows and MAC OS X.
Applications – Microsoft Office (Excel, Word, PowerPoint), Adobe Photoshop, CorelDraw, Macromedia Dreamweaver, Fireworks and Flash.
Portuguese – Native
English – High Advanced
