Fashion Design Website - Client: Veiga de Almeida University

URL: www.uva.br/moda

Goal: Showing to the target that the University's Design School get its students ready to the market, creating opportunities to develop their skills and offering continuing education courses. This website, which is dedicated to the fashion knowledge area of the Veiga de Almeida University Design School, was the first one to be enhanced. Under the same goal we created websites to the following areas: Carnival Design, Jewelry Design; Interior Design and Digital Production.

Strategy: To present the laboratories structure, the quality of the students' projects, the connectivity between the university and the fashion market, and all the courses offered within the fashion major.

My Responsibilities:
I have led the Online Marketing Team with the development and maintenance of the website, including the following activities:

*Search Engines Optimization (SEO):  I have my first experience with Search Engine Optimization working on this website. After having training on Search Engine Marketing, I developed and implemented all SEO strategies, including: competitors analysis; keywords definition, based on metric reports of the last pay per click campaigns; techniques related to the web pages source; and link building.

*Online Content Management: The content was created based on information from the fashion courses coordinators. I was responsible for present the content effectively, leading the target to conversion and making sure that all data was corrected, updated, cross-linked and search engine optimized. Content was updated throughout a Content Manage System (CMS) and Dreamweaver.

*Information Architecture and Usability: I created the wireframes, determining the organization, navigation and labeling systems. I also was responsible for perform usability tests on different phases of the project.

*Web Analytics: I implemented the tracking code and I was responsible for analyze data from web analytics tools (Google Analytics and Predict Atmosphere) and make adjustments to maximize results.